As the pharmaceutical industry is advancing more and more companies are now taking to various mediums like mobile applications, internet and blogs to be socially visible. These channels help them to reach a wider mass and thereby interact not only with like-minded people, but also consumers. Social media provides the opportunity for patients to engage with doctors and vice versa; giving the opportunity for two-way conversation.
This interactive conference will also bring together a talented panel of social media thought leaders and experts to discuss how pharmaceutical companies can maximize on the recent trends, focus on consumer centred approach, and thereby work on community engagement strategies via social media. It will also bring together the regulators, industry experts and social media providers to a single platform to build partnerships, share experiences and set up a vision for the industry.
Key Speakers will Include:
• Lanre Bitoye, Global Digital Interaction Management Business Partner, Lundbeck A/S
• Patricia Alves, Social Media Community Manager, Boehringer Ingelheim
• Sorsha Roberts, Online Communications Officer, AKU Society
• Dr. Graham Leask, Economics & Strategy Group, Aston University
• Charles Lowe, President, Telemedicine &eHealth Section, Royal Society of Medicine
• Alexandra Fulford, Consultant, ZS Associates
The key areas of discussion will be:
• Hear case studies reflecting the accurate use of social media to scale the brand
• Discover use of social media not only as a marketing strategy but also as a medium to serve the consumers
• Learn about the regulatory aspect involved in the application of social media within the business environment
Venue:
Marriott Hotel Regents Park
Location: London
Country: United Kingdom
Organiser Contact Details:
Sarah WatsonT:
+44 (0) 20 7827 6192swatson@smi-online.co.uk
